This brand-new flagship concept store for AlphaTheta in Dubai featured an ambitious and highly innovative design unlike anything previously delivered for the DJ equipment brand. The project incorporated a wide range of specialist suppliers, custom manufacturing and complex finishes, including 3D-printed components. The project required Armourcoat decorative plaster finishes, custom resin headphone display holders, and extensive AV installation. Dynamic was the team behind the design, manufacture and installation of all retail fixtures and furniture.
