Women’s lifestyle brand, L’AGENCE, founded in California by visionary creative director Jeff Rudes, has begun its European expansion with a new flagship store in a prime Marais location. The 130 sqm store comprises retail on the ground floor and a wholesale showroom upstairs. Work involved local architecture and engineering, and full build including millwork production. Dynamic also managed the design and execution of an exquisite new shop-in-shop in Harrods for the brand. A serene, neutral environment showcases each pair of jeans to highlight the natural qualities of denim and create an elevated, high-fashion experience.
