DRUNK ELEPHANT / AN INTOXICATING EXPERIENCE

This highly Instagrammable five-day pop-up in Paris was produced and installed for the up-and-coming skincare brand, Drunk Elephant. The brand was founded in 2012 and acquired by Shiseido Group in 2019. House of Drunk, as the pop-up was named, was a two-story space dressed in the brand’s colourful and playful motifs and featuring unique and immersive experiences and activities, a cocktail bar and live DJs. This was their fourth pop-up and by far the largest, reflecting the rise of the influencer to drive the brand’s marketing. Works included sourcing all AV, including more than ten large screens, and over a kilometre of neon.