Laurie Chalmers

Laurie joined Dynamic in 2009. He has worked as a supplier to retailers on a global scale for over 15 years. After graduating university with a degree in Retail Marketing, he moved to Sydney, Australia to work for Unilever in a global sourcing and supply role. Once back in the UK, Laurie continued his passion for retail and brand work in a European export role for a multinational manufacturer, and over the next 10 years he worked as a partner to some of the largest retailers in the world. This would regularly require the management of in store initiatives involving 500+ stores. Laurie was one of the founding members of Dynamic in Europe and today manages the European offices. Laurie spends his spare time keeping tuned up for triathlons whether it’s on his bike or in the pool.